In this episode of The Growth Focus Podcast, host Gary Lafferty chats with Jessica Caudill, COO of PlanningPod, about scaling a global SaaS company without venture funding.

Learn how a focus on customer education, trust-building, and operational excellence turned a small team into a powerful inbound growth engine.

This episode is a masterclass for SaaS founders, COOs, and tech leaders who want to:

• Create systems that scale trust and reduce churn
  

• Build brand authority through educational content
  

• Empower ops and CS teams to drive revenue
  

• Stand out in a noisy, feature-heavy SaaS market
  

Key Takeaways:

• Why being curious with your users drives product growth
  

• How to balance user autonomy with expert guidance
  

• What really works for inbound lead gen in niche SaaS
  

• How referrals and Google reviews were scaled—without a formal system
  

Guest Links: Website: planningpod.com LinkedIn: Jessica Caudill

Host Links: Website: growthfocus.io LinkedIn: Gary Lafferty

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