The Finish Line Podcast

Jessica Ullrich, from Generous Church, on the Universality of Open-Handed Giving Across Cultures (Ep. 164)


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Jessica Ullrich grew up watching her parents live open-handedly, their home and resources always available for God’s purposes. Those early lessons in faith and giving deepened during her college years on the mission field, where she saw how generosity could open doors for the Gospel in ways words alone could not. Though she began her career in social work, Jessica soon felt God redirecting her toward the place where ministry and organizational leadership meet, preparing her to guide others in generosity from a broader perspective.  

Now, as Director of Programs with Generous Church, Jessica helps disciple-making networks around the world integrate generosity into their core training. Drawing on her cross-cultural experience and administrative insight, she equips leaders to tell stories of giving that fit their people’s rhythms and languages. Her work has sparked movements where generosity becomes both a testimony and a tool for transformation.  

Jessica’s journey offers grounded insight for those discerning how to lead others in generosity that reflects God’s heart and multiplies Kingdom impact.  

Major Topics Include:

  • How Stations of Generosity works for oratory cultures
  • Similarities and differences between Stations and Generosity Design Lab
  • Identifying people groups that would be a right fit for Stations
  • Memorable stories of positive impact in the Field
  • Salvations through simple generosity
  • The challenge of generosity discipleship across cultures
  • The necessity of prayer in the generosity movement
  • An invitation to simple generosity
  • QUOTES TO REMEMBER
    • “The networks we get to serve and connect with are heroes in discipleship in the field.” 
    • “Our metric is getting networks to the place of empowerment. If our logo, name, and involvement can be completely stripped away, then that is our highest success.”
    • “We lean on the networks that we partner with as the experts of their context so that we don’t have to pretend to be.”
    • “Even with all the regional nuances and complexities, truth sets people free.”
    • “Prayer is the most significant fuel of the generosity movement.”
    • “As long as we have something to eat every day, we have something to give to God every day.”
    • LINKS FROM THE SHOW
      • Generous Church (see our interview with founder Patrick Johnson)
      • Stations of Generosity
      • Generosity Design Lab
      • The Finish Line Community Facebook Group
      • The Finish Line Community LinkedIn Group
      • BIBLE REFERENCES FROM THE SHOW

        Matthew 6:33 | Kingdom First  

        But seek first the kingdom of God and his righteousness, and all these things will be added to you.

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        The Finish Line PodcastBy The Finish Line Team

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