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Jessie Jarvis had a time when she considered pursuing an occupation outside of agriculture. Born and raised as a rancher’s daughter in Southern Idaho, she tells how her love for agriculture and desire to raise children in agriculture changed her mind.

With the support of her husband Justin, Jessie uses her experience in communications and media to build bridges for the next generation of agriculturists, whether they work in the dirt, with cows, in a lab, or on a computer. She explains how times are changing and that we must work to show the next generation that there is a place for them in agriculture.