Guest: Jessie Tigges — Realtor & Content Creator
Instagram: @jessietiggesrealtor

In this episode of Nashville Restaurant Radio, we sit down with Jessie Tigges, a successful realtor and content creator who understands the power of influencer marketing and authentic storytelling.

Jessie breaks down why influencers are no longer optional for restaurants, but a vital part of modern marketing strategy — especially in a crowded, content-driven world. We talk about what actually works when partnering with influencers, how restaurants can avoid common mistakes, and how to turn social content into real-world traffic and loyalty.

• Why influencer marketing is critical for restaurants today

• How to choose the right influencers (and avoid the wrong ones)

• Best practices for restaurant owners working with content creators

• What makes content feel authentic vs. forced

• How influencers can help tell your brand story, not just promote a post

• Jessie’s perspective on real estate, personal branding, and building trust online

• Parallels between selling homes and selling experiences

This conversation is packed with practical takeaways for restaurant owners, operators, and marketers who want to better understand the influencer landscape — and leverage it the right way.

🎧 Whether you’re a restaurant owner looking to grow your reach, or a brand trying to stand out in a noisy market, this episode delivers real insight from someone living in the content world every day.

🔑 Key Topics Covered: