People often reject what challenges them.  Primarily, this is because our rebellion clouds our discernment, our pride often chooses denial over repentance, and our own spiritual blindness causes us to miss what God is doing.  Jesus covers all three of these critical items by calling them to understand who He is, with some of the most direct answers spoken to date.  Simply, He responds to their accusation of "Who do you think you are?" with the words ... "I AM".  For us today - we must lean into this truth and hold fast to the wisdom that everything we will ever need, want, or desire is ONLY found in Him.  God bless you.