pPLG changes the customer journey. A customer advances by taking actions directly in the product, which means product analytics are paramount to PLG success. Jesus Requena tells the story of how he built the PLG analytics stack at Unity, and the unexpected insights it uncovered. He shows you how embracing product analytics can change your company’s go-to-market results./ppbr/ppstrongMentioned in this episode:/strong/ppa href=https://openviewpartners.com/newsletter/#.YfRAM-rMIuU rel=noopener noreferrer target=_blankSign up for OpenViews weekly newsletter/a/ppa href=https://www.linkedin.com/in/jesusrequenafranco/ rel=noopener noreferrer target=_blankJesus Requena, Vice President of Growth Marketing at Figma/a/ppa href=https://www.figma.com rel=noopener noreferrer target=_blankFigma/a/ppa href=https://unity.com rel=noopener noreferrer target=_blankUnity/a/ppFollownbsp;a href=https://www.linkedin.com/in/blakebartlett rel=noopener noreferrer target=_blankBlake Bartlett on Linkedin/a./ppPodcast produced bynbsp;a href=https://openviewpartners.com/ rel=noopener noreferrer target=_blankOpenView/a./ppView ournbsp;a href=https://openviewpartners.com/blog rel=noopener noreferrer target=_blankblognbsp;/afor more context/inspiration./ppa href=https://www.linkedin.com/company/openview-/ rel=noopener noreferrer target=_blankOpenView on Linkedin/a/ppa href=https://twitter.com/openviewventure rel=noopener noreferrer target=_blankOpenView on Twitter/a/ppa href=https://www.instagram.com/openviewventure/ rel=noopener noreferrer target=_blankOpenView on Instagram/a/ppa href=https://www.facebook.com/OpenViewVenture/ rel=noopener noreferrer target=_blankOpenView on Facebook/a/p