An interview with Jialu Shan, who studies China’s consumer trends, including live commerce, digital payments, competitive environment, challenges and adaptability in the world’s largest digital economy.

Jialu Shan | China consumption: What works and what doesn’t

The China Ecommerce Podcast is brought to you by Pinduoduo, the fastest-growing interactive ecommerce platform in China serving more than 600 million users. In each episode, we bring you insights from the most innovative and competitive ecommerce landscape in the world. From social commerce to livestreaming, know your KOLs from your KOCs and join us in spotting and decoding the latest trends to emerge from the world’s largest online marketplaces.

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Jialu Shan | China consumption: What works and what doesn’t

Jialu Shan | China consumption: What works and what doesn’t