Greg Mohr introduces Jill Lublin, discussing her company's inspiration and the services they offer. They explore the characteristics of ideal clients and emphasize the importance of crafting a strong message in publicity. Jill shares her "secret sauce" and the "oo-ah" factor that makes a message compelling. A case study highlights successful publicity efforts for an insurance franchise owner. They delve into understanding the ROI on publicity and Jill presents her publicity challenge along with actionable tips for gaining immediate media visibility.

Contact Jill:

https://jilllublin.com/challenge/

(0:00) Introduction of Jill Loveland and her company's inspiration and services

(2:32) Ideal clients and the importance of the message in publicity

(3:12) Jill's secret sauce and the "oo" factor in creating a strong message

(6:24) Case study: Successful publicity for an insurance franchise owner

(8:18) Understanding the ROI on publicity

(11:17) Jill's publicity challenge and tips for immediate media visibility