Jeff was joined by Jillian Simpson, president/CEO of the Alaska Travel Industry Association (ATIA). They discuss the role ATIA plays in Alaska tourism, the importance of tourism for the Alaska economy, what other states are doing to promote tourism, the different kinds of visitors who come to Alaska, some of the issues tourism faces from NIMBYs, the kind of tourism marketing ATIA does domestically and internationally, and the fight they have had in recent years about their funding level.