“Community development is not a fad, it’s who we are.” - Jim Morrell 

Welcome to episode 43 of The CUInsight Experience podcast. Hosted by Randy Smith, co-founder of CUInsight.com. Randy welcomes Jim Morrell to the show. Jim is the President and CEO of Peninsula Credit Union in Shelton, Washington, he is also involved community and international development and on the board of NACHA. Jim believes that when credit unions are entwined with community purpose, it benefits everyone involved.

Randy and Jim discuss their trip to Kenya this past summer and the impact it had on them, what they learned, and what Jim brought home to his credit union and community. Jim has made many of these trips and believes that the value gained is irreplaceable, plus he says that everyone benefits from meeting new people and sharing with them.

This conversation about how credit unions are teaming with communities to ensure people have the tools they need to sustain them and how just talking to someone can change your life. Jim believes that everyone, every day, makes an unknown impact on another's life. You may never know what that impact is but trust that you are impacting someone somewhere. Enjoy!

View full show notes here.

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How to find Jim:
Jim Morrell, President and CEO of Peninsula Credit Union
[email protected]
www.pcfcu.org
Linkedin | Twitter | Facebook 

In This Episode:
[01:27] - Jim, welcome to the show!
[01:35] - They discuss their trip to Kenya and how great the Safari was.
[02:38] - Jim talks about how impactful the trip was, and he thinks about the unknown impact they had on the people.
[03:40] - What was your motivation for going on the tour?
[04:36] - He brings what he learns from the motivational trips home to impact his community.
[05:34] - Jim tells us a story about his journey in 2016 and what he remembers most about the credit unions there.
[09:38] - Community development and partnership are critical, which is why Jim works with the Shelton YMCA and other programs in his area.
[12:39] - When you started at Peninsula, did you already have the passion for community, or is it something that grew as you worked in the credit union industry? What is Alice Pearl?
[16:35] - Jim discusses how he became part of NACHA, the Electronic Payment Association, and how his background made it a smooth transition.
[20:59] - Fundamentally, Jim believes that credit unions need to lead with their core purpose and make that the filter through which they make decisions.
[23:08] - What inspired you to take the position with the Penninsula Credit Union?
[24:31] - Jim tells us that he has the same driving force to succeed at the credit union as he did day one.
[25:08] - He says his leadership style is being an innovator that explores new ideas to make a difference in people's lives.
[26:01] - Jim says his team would call his leadership non-stop.
[26:28] - Assumptions are deadly, and why are we doing this, are things his team has heard him say o