You could be a highly competent financial advisor but if few people know about you, you’ll starve for new business. There are two main ways to become known to your ideal audience.

1. Develop the audience yourself through marketing.
2. Show up in the middle of somebody else’s audience and display your value.

I can assure you, the second option is by far the most effective both in terms of time and money if done correctly. In today’s episode, we discuss the mechanics of how to show up in the middle of a media outlet’s audience and share your voice, your opinion, and your insights to a large group of ideal prospects who are hungry for your wisdom. My special guests are Jim Pavia, senior editor-at-large at CNBC Digital and Fred Gabriel, editor at InvestmentNews. Jim and Fred are two of the financial industry’s top journalists and they share an incredible number of tips and insights on how to work with the media to get your message out.

Visit www.belayadvisor.com/media-marketing to read 9 tips from today's episode.