With over 4000 franchises, Jim Penman is the face of the biggest franchise group in the country. (Once you listen to the chat you will hear me rattle all 52 divisions). What started as a young boy helping his neighbour, evolved into Jim's Mowing, which evolved into the Jim's Group. But interestingly, Jim isn't a big fan of business. In fact, he has an entirely different bigger picture. In their chat, Jim shares with Matt some of his 'pathetic failures' and why gives his phone number to every franchisee.