Jo Barnard, founder and creative director of Morrama, a London-based design agency, joins the podcast to discuss customer feedback, failed shelving, the formation of a studio, and product design's social and environmental responsibilities.

More information about Morrama's new book, From people to planet; lessons from a design agency, can be found here.

Jo's picks for her crit were:

Best design: Morrama

Worst design: A flat-packed shelving unit made while at secondary school

Most successful design: Angle razor

Most impactful feedback: Customer reviews for Wild refillable deodorant

Dream design: A waste system

The Crit

Graphics: Leonhard Rothmoser

Music: Yuri Suzuki and Team Suzuki

This episode of The Crit was recorded at KEF Music Gallery, London

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