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In this week’s episode of the Digital and Dirt podcast, Ian sits down with siblings Jo and Dov Zmood, media and creative leaders at global agency holding companies, to explore today’s relationship between creativity and media, the importance of influence, and how modern storytelling comes to life across today’s fragmented media landscape.

Podcast Breakdown:

00:00 - 03:25 Introduction, Sibling dynamics & Creative roots
03:26 - 09:40 Adventure, Parenting & Growing up Australian 
09:41 - 17:17 Finding advertising & Going global
17:18 - 23:06 Navigating a fragmented landscape
23:07 - 29:16 AI, Data & Cultural relevance 
29:17 - 37:55 Alignment, Emotion & Impact 
37:56 - 52:44 Cultural moments & The future of storytelling