Jo Malone is a fragrance entrepreneur. She launched Jo Malone London in a retail shop in London in 1994. The company was bought by Estee Lauder in 1999.

Jo launched her next company, Jo Loves, in 2011 after a five year hiatus from the fragrance industry. Jo is the author of Jo Malone: My Story.

Jo speaks with Jessica Harris about how she launched her fragrance businesses, from scratch.

Listen to the interview