Let's talk branding

Jo McKinney - The value of strategy for startups.


Listen Later

In this episode, I talk with Jo McKinney, CEO of Burns group, a leading brand transformation, and advertising company. We talk about the value of strategy for startups and how 'startup-mentality' can help big brands grow.

Show notes:

  • https://www.burnsgroupnyc.com/
  • The value of strategy for startups
  • What startups value brand strategy
  • Brandinformers by Burns Group: https://www.burnsgroupnyc.com/covidbrandinformersinsights
  • Research and understanding the category
  • What can big brands learn from startups? 
  • The beginners mind.

If you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter here . This episode is sponsored by Holabrief, The go-to platform  for creative briefs. If you want to subscribe, you can use the code LTB and get a 20% discount.



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com
...more
View all episodesView all episodes
Download on the App Store

Let's talk brandingBy The brand-building podcast by Stef Hamerlinck

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

35 ratings


More shows like Let's talk branding

View all
Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,445 Listeners

The Tim Ferriss Show by Tim Ferriss: Bestselling Author, Human Guinea Pig

The Tim Ferriss Show

16,056 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,254 Listeners

Founders by David Senra

Founders

1,879 Listeners

Tom Bilyeu's Impact Theory by Impact Theory

Tom Bilyeu's Impact Theory

4,709 Listeners

The Futur with Chris Do by The Futur

The Futur with Chris Do

850 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

6,898 Listeners

Modern Wisdom by Chris Williamson

Modern Wisdom

3,699 Listeners

Nudge by Phill Agnew

Nudge

171 Listeners

Uncensored CMO by Jon Evans

Uncensored CMO

36 Listeners

On Strategy Showcase by Fergus O’Carroll

On Strategy Showcase

44 Listeners

JUST Branding by JUST Branding - by Jacob Cass & Matt Davies

JUST Branding

45 Listeners

The Branding Business School Podcast by Victoria Marcouillier

The Branding Business School Podcast

53 Listeners

The So What from BCG by Boston Consulting Group BCG

The So What from BCG

219 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

352 Listeners