For her ongoing “Compelling Communications” column in SMPS Marketer, Joan points out that storytelling – gaining attention as an effective way to influence decisions – achieves many marketing and training purposes.  In “Once Upon a Time,” Joan’s goal is to help people realize how many stories they do have available to them – useful in […]

For her ongoing “Compelling Communications” column in SMPS Marketer, Joan points out that storytelling – gaining attention as an effective way to influence decisions – achieves many marketing and training purposes. In “Once Upon a Time,” Joan’s goal is to help people realize how many stories they do have available to them – useful in […]

For her ongoing “Compelling Communications” column in SMPS Marketer, Joan points out that storytelling – gaining attention as an effective way to influence decisions – achieves many marketing and training purposes.&nbsp; In “Once Upon a Time,” Joan’s goal is to help people realize how many stories they do have available to them – useful in […]

Joan Capelin Tells Short Tales in October’s Marketer

Strategies for tough times, new times, great times

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Joan Capelin Tells Short Tales in October’s Marketer

Joan Capelin Tells Short Tales in October’s Marketer