“Focus on your clients.”  That’s fundamental communications advice, but, Joan Capelin says in her August column in Marketer, many marketers unwittingly forget.  Joan’s suggestion, if you think you DO remember: Take any three proposal cover letters, memos, or e-mails currently on your desk and look at the first sentence.  “It’s a safe bet that ‘I’ […]

“Focus on your clients.” That’s fundamental communications advice, but, Joan Capelin says in her August column in Marketer, many marketers unwittingly forget. Joan’s suggestion, if you think you DO remember: Take any three proposal cover letters, memos, or e-mails currently on your desk and look at the first sentence. “It’s a safe bet that ‘I’ […]

“Focus on your clients.”&nbsp; That’s fundamental communications advice, but, Joan Capelin says in her August column in Marketer, many marketers unwittingly forget.&nbsp; Joan’s suggestion, if you think you DO remember: Take any three proposal cover letters, memos, or e-mails currently on your desk and look at the first sentence.&nbsp; “It’s a safe bet that ‘I’ […]

Joan Writes About Looking Through the Wrong End of the Telescope

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Joan Writes About Looking Through the Wrong End of the Telescope

Joan Writes About Looking Through the Wrong End of the Telescope