Joanna Wiebe - Copywriting & Marketing

Why should you be concerned about your email open rates?

Email is performing better than ever and we have good reason to believe that there's more in the well. As advanced conversion copywriters, we just need to do a better job of it.

Why do we keep sending emails when we know open rates have dropped?

They’re not opening them. So why do we keep sending them?

We need to be more strategic when planning our email sequences.

This means knowing the product, knowing the customer, and knowing what should come next in their journey.

In this video, Joanna Wiebe is going to discuss all of this and more - to help you better plan your emails going forward.

Want to learn the tips and tricks of writing emails that convert? Check out our Email Copywriting playlist here -
https://youtube.com/playlist?list=PLnfaOpPSsCZYQNFn6R8QaBG8-GDZd8-Io&si=-wfx2vpQRgvK2nCy

Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1

Hi, I'm Jo! Welcome to Copyhackers!

Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.

Join the Waitlist for Freelancing School
➡ https://freelancingschool.com/

Watch The Foundations of Conversion Copywriting for free here:
➡ https://copyschool.co/

Follow us on Insta!
➡ https://instagram.com/copyhackers

Learn more about your ad choices. Visit megaphone.fm/adchoices

"Mini Copy School" is a sneak peek inside Copy School by Copyhackers, the world's most beloved (and thorough!) copywriting program for practitioners. In this video, Jo walks you through what prevents some people from reading online... while others INSIST on reading each and every word.

If you haven't written *killer* copy before, join Conversion Copywriting for Beginners here - https://copyschool.co/conversion-copywriting-for-beginners-pdp/

If you're just starting out as a freelance copywriter and looking for clients, join the 5 Day $5K Challenge here for FREE - https://copyschool.co/product-details/the-5-day-5-challenge/

And if you really want to take conversion copywriting seriously, and get more leads and sales at scale (without guessing), join my flagship program Copy School - https://copyhackers.com/copy-school-by-copyhackers/

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TOOLS WE USE TO GROW OUR BUSINESS
💻 WP Engine: Hosting for WordPress → https://www.wqwln8trk.com/2Q9ZXCBFD/TZ3X1FRR/

OUR MOST POPULAR COURSES
🧠 10x Web Copy → https://copyhackers.com/10x-web-copy/
🤑 10x Emails → https://10xemails.com/get-it-now/
👩🏼‍💻 Freelancing School → https://freelancingschool.com/
👀 Master of AI Copy → https://copyhackers.com/master-of-ai-copy/

CONNECT WITH ME
📸 Instagram: https://instagram.com/copyhackers
👨‍💻 Linkedin: https://www.linkedin.com/in/jwiebe/
🌍 My website / blog: https://www.copyhackers.com/

---

This channel exists to show people of all skill levels how to find their message, transform it into customer-facing copy and optimize the helsinki outta its performance. You'll find that what we teach is based in proven, repeatable practices and is not for people who want to make a quick buck "as a writer." Copywriting is the beating heart of the world's most effective marketing - so abandon all expectations of rushing it. Take it seriously. We'll show you how.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Want to learn how to write better emails?
Stuck on what to write in that email you gotta send?

Here's a shortcut:

Swipe copywriting ideas from emails you love.

Only thing is...
How do you actually swipe without stealing?

Joanna Wiebe is joined by copywriter extraordinaire Nikki Elbaz to show you how.

You'll learn how to use your swipes for good - not for thievery - in this 20-min tutorial.

Want to learn the tips and tricks of writing emails that convert? Check out our Email Copywriting playlist here -
https://youtube.com/playlist?list=PLnfaOpPSsCZYQNFn6R8QaBG8-GDZd8-Io&si=-wfx2vpQRgvK2nCy

Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1

Hi, I'm Jo! Welcome to Copyhackers!

Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.

Join the Waitlist for Freelancing School
➡ https://freelancingschool.com/

Watch The Foundations of Conversion Copywriting for free here:
➡ https://copyschool.co/

Follow us on Insta!
➡ https://instagram.com/copyhackers

Learn more about your ad choices. Visit megaphone.fm/adchoices

Myth: Copy should be as short as humanly possible.

Fact: Copy should use as few words as required to get the prospect to say yes.

Most CXOs are pretty certain that copy is supposed to be super-short. That's why we have six-word headlines... supported by single-sentence subheads... followed by an extremely optimistic and also short call to action.

Look, there's a time and a place for short copy. But short copy is not the goal. THE CONVERSION is the goal. And yes you can convert with short-ish copy. But the fact is... at some point, your prospect needs to hear REAL INFORMATION about what they're gonna get from your product... why they should advocate for your product with other decision makers... and much more.

That means at some point you're going to have to write longer copy. Not for the sake of going long. But for the sake of strong conversion rates.

This lesson is a sample of my flagship program Copy School. When you're ready to take conversion copywriting seriously, and get more leads and sales at scale (without guessing), join us here: https://copyhackers.com/copy-school-by-copyhackers/

---

TOOLS WE USE TO GROW OUR BUSINESS
💻 WP Engine: Hosting for WordPress → https://www.wqwln8trk.com/2Q9ZXCBFD/TZ3X1FRR/

OUR MOST POPULAR COURSES
🧠 10x Web Copy → https://copyhackers.com/10x-web-copy/
🤑 10x Emails → https://10xemails.com/get-it-now/
👩🏼‍💻 Freelancing School → https://freelancingschool.com/
👀 Master of AI Copy → https://copyhackers.com/master-of-ai-copy/

CONNECT WITH ME
📸 Instagram: https://instagram.com/copyhackers
👨‍💻 Linkedin: https://www.linkedin.com/in/jwiebe/
🌍 My website / blog: https://www.copyhackers.com/

---

This channel exists to show people of all skill levels how to find their message, transform it into customer-facing copy and optimize the helsinki outta its performance. You'll find that what we teach is based in proven, repeatable practices and is not for people who want to make a quick buck "as a writer." Copywriting is the beating heart of the world's most effective marketing - so abandon all expectations of rushing it. Take it seriously. We'll show you how.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you optimize your button copy?

Some people call it microcopy, but there's nothing micro about the copy for the site of conversion.
Here’s the thing: You cannot convert online without clicking one or more buttons. So even though your button copy is only a few words, you have to choose those words intentionally.

That means understanding the difference between a call to action and a call to value.
And knowing when and where they should be used.

This tutorial will show you everything to consider before you write your button copy and more importantly, how to give button copy the mad respect it deserves.

Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1

Hi, I'm Jo! Welcome to Copyhackers!

Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.

Join the Waitlist for Freelancing School
➡ https://freelancingschool.com/

Watch The Foundations of Conversion Copywriting for free here:
➡ https://copyschool.co/

Follow us on Insta!
➡ https://instagram.com/copyhackers

Jo is on Substack!
➡ https://joannawiebe.substack.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

You get to choose whom you write copy for. You can't write for everyone - that doesn't work, full stop. So you have to choose someone. A group. Or an individual in a group.

So who do you choose? Who do you picture when you're writing copy?

Most people will say "My target market" or "My persona."

Cool... but really? In reality, most people are ACTUALLY writing for that one grouch who keeps challenging everything you put out. That could be an internal person, like a cringe member of your or your client's team. Or it could be a vocal jack-a** on social media who feels alive when they're tearing your work down.

You get to choose to write for them. Or to write for someone else. Someone like... the person Jo describes in this video.

This lesson is a sample of my flagship program Copy School. When you're ready to take conversion copywriting seriously, and get more leads and sales at scale (without guessing), join us here: https://copyhackers.com/copy-school-by-copyhackers/

---

TOOLS WE USE TO GROW OUR BUSINESS
💻 WP Engine: Hosting for WordPress → https://www.wqwln8trk.com/2Q9ZXCBFD/TZ3X1FRR/

OUR MOST POPULAR COURSES
🧠 10x Web Copy → https://copyhackers.com/10x-web-copy/
🤑 10x Emails → https://10xemails.com/get-it-now/
👩🏼‍💻 Freelancing School → https://freelancingschool.com/
👀 Master of AI Copy → https://copyhackers.com/master-of-ai-copy/

CONNECT WITH ME
📸 Instagram: https://instagram.com/copyhackers
👨‍💻 Linkedin: https://www.linkedin.com/in/jwiebe/
🌍 My website / blog: https://www.copyhackers.com/

---

This channel exists to show people of all skill levels how to find their message, transform it into customer-facing copy and optimize the helsinki outta its performance. You'll find that what we teach is based in proven, repeatable practices and is not for people who want to make a quick buck "as a writer." Copywriting is the beating heart of the world's most effective marketing - so abandon all expectations of rushing it. Take it seriously. We'll show you how.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you a copywriter wondering if you should niche or specialize?

What's the difference...

...and which will get you more clients [you love and can retain and get referrals from] faster?

Join Joanna Wiebe for this episode of Tutorial Tuesdays for the discussion every freelance copywriter has to have at least, y'know, once a week: to niche or to specialize?

Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1

Hi, I'm Jo! Welcome to Copyhackers!

Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.

Join the Waitlist for Freelancing School
➡ https://freelancingschool.com/

Watch The Foundations of Conversion Copywriting for free here:
➡ https://copyschool.co/

Follow us on Insta!
➡ https://instagram.com/copyhackers

Learn more about your ad choices. Visit megaphone.fm/adchoices

X Feature Does Y x A

Y is what y'all think it does. It's what you come up with in message maps and brief freelancers on. Everyone from product to success agrees that X feature does Y.

But Y is different for each customer you're trying to convert.

Consider when Y = saves time. "X feature saves time." You write it on your website. You support it with good testimonials and a demo. You make it clear that, yes, X feature does in fact save time.

But the response is 🦗🦗🦗.

What's going on? You forgot about the "A" factor, where A = what your reader brings to the conversation. An overworked person may see time savings as creating space for more work to be dumped on their plate. For them, A = getting stuck in an endless dump of more work. So now the message they're seeing is "X feature saves time so I can suffer under more crappy work."

You won't know what A equals for your prospect until you 1) interview or survey them and 2) run user tests. Then you can optimize your message to ensure Y doesn't introduce a weird A.

In this video, Joanna Wiebe - the original conversion copywriter and creator of Copy School - shares an insight into how customers think that reshaped how she writes copy... including messaging outcomes when not everyone wants the same outcome. Watch this if you're struggling with your conversion rate or even product adoption.

This lesson is a sample of my flagship program Copy School. When you're ready to take conversion copywriting seriously, and get more leads and sales at scale (without guessing), join us here: https://copyhackers.com/copy-school-by-copyhackers/

---

TOOLS WE USE TO GROW OUR BUSINESS
💻 WP Engine: Hosting for WordPress → https://www.wqwln8trk.com/2Q9ZXCBFD/TZ3X1FRR/

OUR MOST POPULAR COURSES
🧠 10x Web Copy → https://copyhackers.com/10x-web-copy/
🤑 10x Emails → https://10xemails.com/get-it-now/
👩🏼‍💻 Freelancing School → https://freelancingschool.com/
👀 Master of AI Copy → https://copyhackers.com/master-of-ai-copy/

CONNECT WITH ME
📸 Instagram: https://instagram.com/copyhackers
👨‍💻 Linkedin: https://www.linkedin.com/in/jwiebe/
🌍 My website / blog: https://www.copyhackers.com/

---

This channel exists to show people of all skill levels how to find their message, transform it into customer-facing copy and optimize the helsinki outta its performance. You'll find that what we teach is based in proven, repeatable practices and is not for people who want to make a quick buck "as a writer." Copywriting is the beating heart of the world's most effective marketing - so abandon all expectations of rushing it. Take it seriously. We'll show you how.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn how to write a web page that speaks to all four primary decision-making types, each of whom use the same pages very differently. You need to write and design pages for the variety of prospects coming to your site because people make decisions and consume content differently. I will describe each type of decision maker and show you how to design your web page to speak to all of them.

Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1

Hi, I'm Jo! Welcome to Copyhackers!

Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.

Join the Waitlist for Freelancing School
➡ https://freelancingschool.com/

Watch The Foundations of Conversion Copywriting for free here:
➡ https://copyschool.co/

Follow us on Insta!
➡ https://instagram.com/copyhackers

Learn more about your ad choices. Visit megaphone.fm/adchoices

We're team players! But that doesn't mean everyone has a say in what we do.

After 20+ years in copywriting, marketing and leadership, Joanna Wiebe - the original conversion copywriter - has spotted ways to tell useful feedback from... crap. In this video, she shares the one group in an org that she never, ever listens to... not because she doesn't love everyone on that team, but because they're focused on an entirely different metric than copywriters should be focused on.

If you want to avoid burning out... keep this team away from the creative team.

This lesson is a sample of my flagship program Copy School. When you're ready to take conversion copywriting seriously, and get more leads and sales at scale (without guessing), join us here: https://copyhackers.com/copy-school-by-copyhackers/

---

TOOLS WE USE TO GROW OUR BUSINESS
💻 WP Engine: Hosting for WordPress → https://www.wqwln8trk.com/2Q9ZXCBFD/TZ3X1FRR/

OUR MOST POPULAR COURSES
🧠 10x Web Copy → https://copyhackers.com/10x-web-copy/
🤑 10x Emails → https://10xemails.com/get-it-now/
👩🏼‍💻 Freelancing School → https://freelancingschool.com/
👀 Master of AI Copy → https://copyhackers.com/master-of-ai-copy/

CONNECT WITH ME
📸 Instagram: https://instagram.com/copyhackers
👨‍💻 Linkedin: https://www.linkedin.com/in/jwiebe/
🌍 My website / blog: https://www.copyhackers.com/

---

This channel exists to show people of all skill levels how to find their message, transform it into customer-facing copy and optimize the helsinki outta its performance. You'll find that what we teach is based in proven, repeatable practices and is not for people who want to make a quick buck "as a writer." Copywriting is the beating heart of the world's most effective marketing - so abandon all expectations of rushing it. Take it seriously. We'll show you how.

Learn more about your ad choices. Visit megaphone.fm/adchoices