Joanne Black is America's leading authority on referral selling; she practically invented it, and that is the focus of this episode. Joanne shares the overlooked opportunities in properly and consistently leveraging referrals. In a connected planet where people buy from people, referrals are your leg-up in a competitive world. We explore it all with the source.

Joanne Black is America's leading authority on referral selling; she practically invented it, and that is the focus of this episode. Joanne shares the overlooked opportunities in properly and consistently leveraging referrals. In a connected planet where people buy from people, referrals are your leg-up in a competitive world. We explore it all with the source.

Joanne Black is America's leading authority on referral selling; she practically invented it, and that is the focus of this episode. Joanne shares the overlooked opportunities in properly and consistently leveraging referrals. In a connected planet where people buy from people, referrals are your leg-up in a competitive world. We explore it all with the source.

Joanne Black

Attracting and acquiring new clients is a challenging endeavor with a lot of moving parts, often with opposing interests.  Some of the best answers are found outside the usual sales discussion.  There is much we can learn about selling and marketing if we apply a different set of filters.  That's our goal with Sales Scrum: to introduce a variety of voices and practices from many disciplines to bring creative solutions to complex issues.  Drawing on their experience, our guests focus on specific things you can do to change how you engage and work with your clients.

Business

Marketing

Attracting and acquiring new clients is a challenging endeavor with a lot of moving parts, often with opposing interests. Some of the best answers are found outside the usual sales discussion. There is much we can learn about selling and marketing if we apply a different set of filters. That's our goal with Sales Scrum: to introduce a variety of voices and practices from many disciplines to bring creative solutions to complex issues. Drawing on their experience, our guests focus on specific things you can do to change how you engage and work with your clients.

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Joanne Black

Joanne Black