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This week Claire catches up with Joanne Chan CEO of Turner Duckworth.

Joanne shares her journey from fine arts to the world of design and working with some major brands like Coca-Cola and Amazon.

 She talks about how her background in fine arts helped lead to success in the competitive design industry.

How brands need to evolve and what distinguishes a truly iconic logo from the rest (including the Amazon story with a clear brief from Jeff Bezos and a clever solution by their designer at the time Anthony Biles)

On the importance of in-person collaboration for nurturing creativity. And Joanne’s thoughts on the changes in the competitive landscape of design agencies.

Links:
Red Setter
dba
Turner Duckworth