LISTEN: For the 14th installment of the MJW Careers' Jobsticker's podcast, we discuss the 3 types of cover letters out there for your choosing.

Do you know the 3 types of #coverletters? Which one is good for you on your #jobhunt?

Today on my weekly Wednesday (at 2:00 PM EST) Live Jobsticker’s  Jobseeker Resource Show on LinkedIn, I cover the 3 types of cover letters in a sea of options available to #jobseekers.

The 3️⃣ types I discuss are:

✅ Job Target Cover Letter –

➡️ Introductory letter that sets up your resume

➡️ Introduces you to the employer

➡️ Tells them what you are applying for

➡️ Value you offer and your USP

➡️ Demonstrates an understanding of the position and why you’re are a good fit

➡️ Can mention a COVID layoff

✅ Disruptive Cover Letter –

➡️ How do you emotionally connect with their brand

➡️ Tell them your first time you used their product/service

➡️ Share a personal story that connects with them

➡️ Help them understand what life experience has made you feel like part of their tribe

✅ Pain Cover Letter –

➡️ Diagnose a potential employer problem and explain to them how you’re going to alleviate their pain

➡️ How will you know what your hiring manager’s biggest problem is

➡️ Think about what your possible future boss is up against in his or her job

➡️ If the organization is growing fast, they need help keeping up

➡️ If the organization is large, it may be slow to react to market changes

➡️ Every organization has pain! Identify it and let the potential boss know how you will help ease the pain

❇️ Goal? Try to draw them in and create an emotional reaction, which can convert into a connection. Now you’ll get the request for an interview.