On today's podcast, we welcome Jochen Koedijk, the CMO of ADT.

Jochen is an incredibly versatile marketing leader, with past roles in social advertising, SEM, SEO, and even web design dating back to his beginnings in marketing running his own web design agency!

Today Jochen leads the marketing efforts at ADT, the largest security brand in North America.

Together, Jochen and Jake explore the importance of a versatile skillset in marketing, the principles of leading a fast marketing team, and the true power of brand purpose.

As always, please enjoy and let us know your thoughts on social!