Strava connects millions of runners, cyclists, hikers, walkers, and other active people through the sports they love - tracking their activities, distance, time, and more!

I personally use it to track all of my runs and the occasional walk with the dogs.

Here's what we would do if we were running Strava's social media 👇

1. Social Media Takeovers

This 2015/2016 trend took social media by storm but seems to have disappeared overnight.

Strava should look at active community members and cross-reference to find them on social media.

They should then let popular content creators "takeover" their account for the day to highlight their own day in the life.

This should be runners, cyclists, surfers, you name it!

2. Content Series: 'Footrace'

Kids on the playground are always racing to determine the grade school 'hierarchy'.

Let's prompt strangers on the street to race against us.

What could be better than capturing an unprepared 40-yard dash?

(Sidenote: Every family vacation my brothers and I do our annual 100-yard dash to determine the fastest brother.

23 years later, I've yet to lose.)

3. Physical Health <> Mental Health

A Gen Z trend we've seen is all around #HotGirlWalk or #MentalHealthWalk.

The promotion of walking to "get the vibes right".

There's a plethora of data to support the number of steps you take daily and your overall happiness and well-being.

Strava should lean into the education and information of going for a quick jog or a 10-minute walk to get the mind right.

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What would you do for Strava?

On today's episode, Aleks & Jake share what they would do for the iconic MVMT brand that so many Gen Z grew up with. 

What would you add?

Today's podcast is the audio from our Weekly LinkedIn Live Event, this week featuring Joshua Linden to discuss how retailers can work alongside influencers to create next-gen in-store activations.

Welcome to the 'Social Glo Up' hosted by Aleksei Stojanovic & Jake Bjorseth sharing the strategies they'd deploy running specific brand social accounts.

Today, we take a look at a strategy for AirBnb.

Enjoy :)

There are 4 factors that impact your ability to understand and reach Gen Z above all others.

These aren't just tactics and strategies like TikTok, user-generated content, influencer marketing, and more...

These are fundamental truths that require buy-in from leadership to drive true change.

Let me know what you think!

Contact us: https://www.trndsttrs.com/ 

Today we welcome the Bondex team to our LinkedIn Audio Event to discuss the future of work, opportunities in web 3, and their solution to a new jobs platform.

We hope you enjoy :)

https://www.trndsttrs.com/ 

https://www.bondex.app/ 

On today's podcast episode, Jake shares the building blocks that have created Trndsttrs and what it means to be a Gen Z in the professional world.

Thank you to Brendan Herjavec for hosting - be sure to check out the Building Blocks podcast on all podcast platforms!

On today's episode I interview the co-founders of Weentar, a decentralized social media project creating a platform for creators to tokenize and own the content they push across social media.

As the social media and blockchain worlds collide, what does this mean for the future of creator moneitization? How will this influence creativity on platforms? How do brands fit into this world?

Tap in and let me know any questions you have!

.Today we welcome marketing leader and team-first player, Alexis Gillette, to the Trndsttrs Podcast!

Together, Jake and Alexis explore the drivers of organizational change, how to respond to pushback against "change", and how to inspire teams for greatness.

As always, enjoy the podcast, and be sure to let us know your questions on social!