This episode is devoted to educating consumers. Learn how to differentiate your product from the rest on this episode of Tell Me Something Good About Retail. 

-----

Key Links

• Joe Gaither LinkedIn

-----

Experiencing the product is the first step in marketing. 

How to Differentiate Your Product from the Rest 

Selling customers on the benefit of the socks otherwise you’re doing the customer a disservice. 

Sock vs. Shoe Ratio 

Selling the product to make “add ons” even more comfortable. 

More details at: 

https://www.retaildoc.com/podcast/315joe-and-john-gaither-on-differentiating-your-product

Signup for our weekly newsletter here https://www.retaildoc.com/newsletter-signup-old 

Tell Me Something Good About Retail is a product of The Retail Doctor and is produced by Simpler Media Productions.