Tell Me Something Good About Retail

Joe and John Gaither on Differentiating Your Product [Episode 315]

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This episode is devoted to educating consumers. Learn how to differentiate your product from the rest on this episode of Tell Me Something Good About Retail. 

 

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Key Links

  • Joe Gaither LinkedIn
  • John Gaither LinkedIn
  • Feetures Website 
  • Field Agent: https://www.fieldagent.net/

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    Educating the Customer

    Experiencing the product is the first step in marketing. 

     

    How to Differentiate Your Product from the Rest 

    Selling customers on the benefit of the socks otherwise you’re doing the customer a disservice. 

     

    Sock vs. Shoe Ratio 

    Selling the product to make “add ons” even more comfortable. 

    More details at: 

    https://www.retaildoc.com/podcast/315joe-and-john-gaither-on-differentiating-your-product

     

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    Tell Me Something Good About Retail is a product of The Retail Doctor and is produced by Simpler Media Productions.

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