In this episode, Jonathan and Gary are joined by Joe Asher, a seasoned expert in the sports betting industry, making his third appearance on the podcast. They delve into Joe's extensive career, including his experiences running Brandywine Bookmaking, the US expansion of William Hill, and his tenure at IGT. The discussion covers significant regulatory challenges, reasons for the lack of DraftKings and FanDuel in Nevada, and Joe's new venture Boomer's Sports Book. They also explore the future of sports betting in Nevada, the importance of in-person signups, and the competitive landscape against major players like CIRCA and William Hill.