What is it that has made Southwest Airline profitable for the last thirty nine years in the #1 most difficult industry to be profitable in?

According to this week’s guest Joe Calloway, a performance expert who helps companies build cultures that drive results: It’s that They Have Mastered The Basics, and it’s this which has made them become as Joe’s book title suggests: A Category of One company.

In this show Joe Calloway, and Authentic Leadership expert Dov Baron will dig into the distinctions of why some very successful companies just die, while others soar. Here’s a clue: it’s not the economy!

We will take a look at that all so very important business piece: Branding! In this fast moving conversation Joe Calloway will likely turn what you think branding is, on its head. What’s more he will share Why You Are The Worst Judge of Your Brand!

This is a great show because Joe Calloway and Dõv Baron will take a hammer to every business seminar, consultant talk, claptrap about the “commitment to ongoing improvement” and show it for what it really is…BS!

Joe gives some profoundly simple insights into creating momentum in your business. And we will even take a look at how tolerance could put you in the hands of the receivers.

If you are truly serious about business and becoming a category all by yourself You Must Catch This Show!

To tap into Joe Calloway’s resources: http://JoeCalloway.com