In this episode of Win Monday, we revisit a previous conversation with Joe De Sena, founder and CEO of Spartan, in a fresh and exciting way. Joe shares his incredible journey from growing up in a tough "Goodfellas" neighborhood to navigating Wall Street and ultimately creating Spartan. The conversation delves deep into mental toughness, resilience, and the power of embracing challenges. Joe discusses how purpose and persistence fuel success, both in life and in business, while stressing the importance of stepping outside comfort zones. He also offers valuable insights on parenting, emphasizing the role of struggle in building resilience in children. Tune in for a dose of inspiration that challenges you to find your purpose, push your limits, and cultivate unbreakable resilience.

Key Takeaways

• Joe De Sena's life journey from a challenging upbringing to a successful career in endurance sports.
• The philosophy of "no retreat" and its role in personal growth and motivation.
• The origins of mental toughness and the impact of upbringing on resilience.
• Concerns about overparenting and its effects on children's ability to face challenges.
• The importance of fostering resilience in children through exposure to difficulties.
• Lessons learned from mentorship and the significance of work ethic and integrity.
• The transition from Wall Street to founding Spartan and the pursuit of passion.
• The concept of the Spartan mindset as a holistic approach to tackling life's challenges.
• The connection between purpose and resilience in overcoming obstacles.
• Key principles for success, including persistence, generosity, and effective communication.

In This Episode:

• [00:00:00]: A Fight on the Calendar
• [00:00:44]: Welcoming Joe DeSena
• [00:00:53]: The Origin of Spartan
• [00:02:02]: Discussing the Show "No Retreat: Business Boot Camp"
• [00:02:36]: Pushing Limits and Overcoming Challenges
• [00:04:11]: Historical Perspective on Resilience
• [00:07:08]: Joe's Tough Mindset
• [00:12:07]: The Marshmallow Test
• [00:14:02]: Joe's Early Career and Pool Business
• [00:15:16]: Transition to Wall Street
• [00:15:43]: What is a Spartan Mindset?
• [00:16:27]: Importance of Signing Up for Challenging Events
• [00:17:14]: Consistent Training and Preparation
• [00:17:54]: Discover Your Why
• [00:18:39]: Coaching to Pick Your Fight
• [00:20:21]: The Transformative Power of Spartan Events
• [00:23:09]: Mission to Democratize Purpose
• [00:30:06]: Sustaining Success: Lessons from the Marathon Monks
• [00:33:04]: Creating Happiness and Purpose for Your Kids
• [00:36:03]: Discussing the mindset of Risk-takers

Notable Quotes

• [00:02:26] "My whole life has been a no retreat. I'm trying to make myself better every day, and I'm trying to make people around me better." — Joe De Sena
• [00:25:09] "The reason we're doing this is because we got deep cemented in purpose. It changes throughout life. My purpose now is to change 100 million lives." — Joe De Sena
• [00:27:12] "Purpose is the fuel of courage, the fuel of resilience. If you're going to get up off the mat, you have to believe in why you're playing the game in the first place." — Paul Epstein

Our Guest

Joe De Sena is the founder and CEO of Spartan, the world’s leading endurance sports brand, known for its transformative races that challenge participants to push their limits. His journey began in the same neighborhood as the iconic Goodfellas, surrounded by mob influence, before taking him to Wall Street. Eventually, Joe found his true calling on a farm in rural Vermont, where he discovered his passion for adventure racing. This passion led to the creation of Spartan Race. Joe is a multiple-time New York Times bestselling author and the host of CNBC's No Retreat Business Bootcamp. His work has been featured in Business Insider, Men's Health, Inc., Forbes, ESPN, and The Joe Rogan Experience. Joe’s mission is to build unbreakable humans by challenging comfort, fostering courage, and conquering obstacles.

Resources and Links

Monday Momentum (sign up here)

• Monday Momentum

Win Monday Community (join here)

• Win Monday Community

Paul Epstein

• Confidence Quiz
• Website
• LinkedIn
• Instagram

Joe De Sena

• Website
• LinkedIn
• Instagram