In Episode 2, Joe answers real questions from self-employed tradesmen and breaks down the practical realities of growing a business, building wealth, and making better financial decisions.
From mortgages and company structures to finding investors and scaling your team, this episode is packed with straightforward advice based on real experience.
Inside the episode:
- The key requirements for getting a mortgage in Ireland
- When (and why) to move from sole trader to a limited company
- A simple framework for attracting investors (“K.O.F.E.”)
- Why growing a team is essential if you want a real business
- The difference between doing the work vs. doing the deal
Joe also explains what happens when you “keep saying yes” — outlining the full journey from first contact to building serious profit and investing in property.
Clear, direct, and focused on results, this episode is about thinking bigger, operating smarter, and turning your business into a vehicle for long-term wealth.