In this episode of SHELFSPACE, host Corwin Hiebert sits down with collaborator and friend Joe Lyons-Rising to explore the intersection of data, technology, and human behaviour in the grocery industry. With over two decades of experience in market research, category management, and shopper insights, Joe shares why the most successful emerging brands aren't just chasing tech—they are mastering the foundational 'boring' basics.

They discuss the danger of "data overload" and how brands can cut through the noise by shifting from overwhelming spreadsheets to concise, compelling stories that respect a buyer's limited time. Joe also provides a look into the future of real-time shopper feedback and the transformational impact of experiential retail.

Key Takeaways:

• The Future of Shopper Insights
• The Importance of Foundations
• Combatting Buyer Overwhelm
• Storytelling as a Competitive Edge

To learn more about Joe's work, visit: https://www.datagivesback.com/

SHELFSPACE is proud to have an out-of-this-world team of corporate partners:

TD Business Banking—They have dedicated themselves to the food and beverage sector with local relationship managers who partner with you to understand the specific hurdles you face every day. https://www.td.com/ca/en/commercial-banking

Fasken—As the largest law firm in Canada, this expert team provides comprehensive legal counsel to help food and beverage manufacturers navigate complex regulatory landscapes, multi-jurisdictional growth, and mergers and acquisitions. https://www.fasken.com/en/services/industries/agribusiness

Rhema—This specialized contract manufacturing and packaging team has the creativity and technical expertise to deliver high-quality, market-ready dry-powder formulations that give your brand a competitive edge. https://rhemamade.com/

Pacific Coast Distribution—This Western Canadian team delivers reliable, temperature-controlled logistics and warehousing tailored specifically to the unique demands of the food and beverage industry. https://www.pacificcoast.ca/

Picnic Creative—Known as a one-stop shop for creating custom food and beverage content, this team knows how to capture and communicate your brand’s unique voice. https://picniccreates.com/

Benchmark Sixty—These consultants deliver impact through data-driven operational strategies for food service businesses, helping them optimize labor productivity and protect profit margins.

https://www.benchmarksixty.com/

For more information about this podcast go to https://www.shelfspacepodcast.com/.