Stuck? Time to Improv! The Startup Launchpad

Joe Muller - Dos and Don'ts of Pitching


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https://pitchstl.com

Joe Muller from PitchSTL talks about the Do's and Don't's of Pitching

Creating Engaging Pitches for Investors

In the meeting, Mary and Joe discussed the importance of making pitches interesting and engaging for investors. Joe emphasized that the biggest mistake startups make is being boring, and that pitches should be thought-provoking and unique to capture the audience's attention. He also advised against using gimmicks like raising hands to involve the crowd, as it can come across as unprofessional. Mary agreed with Joe's points and ended the conversation by stressing the need for compelling pitches, particularly for startups with limited time to pitch.

Crafting Compelling Solutions and Differentiation

JMuller explains that a successful pitch should quickly present a compelling solution to a clear problem in a simple, easily understandable way. He emphasizes that the solution needs to sound convincing, as any doubts will lose the audience's interest. Mary asks about differentiating the solution from competitors' offerings. JMuller views competition as validating the market opportunity and recommends highlighting how their solution outperforms alternatives. However, he cautions against dwelling too much on the team, as excessive self-promotion can bore the audience.

Project Trajectory and Presentation Strategy

JMuller emphasized the importance of understanding the trajectory and marketing plan of a project, rather than focusing on minute details. He advised against getting bogged down in explanations or math problems during a pitch, as this could lead to a loss of audience attention. Instead, he suggested keeping presentations concise, using bullet points, and focusing on high-level information. He also stressed the importance of good graphics, such as pie charts, to help visualize data. Mary asked about the appropriate timing for sharing certain information, to which JMuller responded that it's best to avoid too much detail in the initial presentation and save it for the QA session or informal discussions.

Mary and Joe discussed the importance of making pitches interesting and engaging for investors, with Joe emphasizing the need for unique and thought-provoking content. They also discussed the importance of understanding the trajectory and marketing plan of a project, rather than focusing on minute details, and the use of good graphics to help visualize data.

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Stuck? Time to Improv! The Startup LaunchpadBy Mary Scott