summary

In this engaging conversation, Joe Oz and Keegan Siegfried discuss Keegan's journey in real estate, from his early days working at Nordstrom to becoming a successful team leader with 140 agents across multiple states. They explore the importance of mentorship, the challenges of scaling a business, and the significance of setting standards for success. Keegan shares insights on leadership training, the financial J-curve of business growth, and the importance of mental health and self-care. The conversation also touches on personal anecdotes, including famous encounters and the joys of family life.

takeaways

• Keegan started his real estate career at 22 after being recruited by a client.
• Mentorship played a crucial role in Keegan's early success in real estate.
• The transition from being an agent to a leader requires a shift in mindset.
• Keegan developed a leadership training program to nurture future leaders.
• Scaling a business often involves navigating a financial J-curve.
• Setting minimum standards for agents is essential for accountability.
• Understanding individual definitions of success helps in coaching agents effectively.
• Growing pains in real estate include managing diverse agent experiences.
• Avoiding shiny object syndrome is key to maintaining focus on growth.
• Mental health and self-care are vital for sustaining success in business.