https://www.modinc.ca

Joseph Pinho from MOD INC talks about Monetizing Your Fans & Community

https://www.modinc.ca is the B2B website tailored to businesses and brands to work with on fan art licensing opportunities. https://www.modfanart.com is the fan facing site focused on fan artists and designers to submit and showcase their fan art for potential licensing opportunities. We'll also be hosting future fan art contests with different creators and brands on there.

Monetizing Fan Communities Through Art

Mary Scott and Joseph Pinho discussed the concept of monetizing fan communities, particularly in the entertainment industry. Joseph explained that fan art, created by fans inspired by a creator or brand, is currently not legally monetizable. However, by sourcing fan creations and getting them approved, creators can monetize their fan base. This not only generates sales but also engages the community. Joseph emphasized the importance of having legal coverage for trademarks and copyrights. Mary suggested that this concept could be applied to other industries, such as tech, by engaging fans to create artwork for merchandise. Joseph agreed, noting that this approach can grow the community and fan base, and can be a fun alternative to traditional engagement methods. The typical percentage taken from using fan art for merchandising varies, but can range from 8% to 20%.