Secrets Of Marketers

Joe Schriefer - On Direct Response Copywriting and “The Big Idea”


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Jeremy interviews Joe Schriefer. Joe’s currently the Publisher for Agora Financial – the world’s largest independent financial research newsletter publisher in the world. During his 17 years, he’s failed at just about everything in publishing – he’s written sales letters that didn’t work, hired the wrong people, waited too long to fire the bad people, did poorly designed business deals that were bound for failure from the start, and on and on. But it’s through this constant failure that he’s learned the hard lessons… and eventually succeeded.
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Secrets Of MarketersBy Jeremy Blossom

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