In this episode of Secrets of Marketers, Erin King sits down with Jeremy Blossom & Danielle Korpman to break down how she’s been able to perfect her webinars throughout the years. Learn tactics to keep your audience engaged, keeping that chat box scrolling, and most importantly, generating the conversion at the end of the webinar. If you want to learn how to generate more sales and revenue through webinars, this podcast episode is for you.

Erin King is the world’s leading digital persuasion expert, having helped clients ranging from The Academy Awards in Hollywood to The U.S. Navy at the Pentagon show up more powerfully from behind the screen. She is the Chief Social Officer of Strikepoint Media, a three-time digital entrepreneur, has been featured in Forbes and the podcast host of SUCCESS Magazine’s “On Your Terms with Erin King”

She’s also the Amazon best-selling author of “Digital Persuasion” and “You’re Kind of a Big Deal”, 

0:00 - Beginning

0:50 - Webinar breakdown

2:40 - Infotainment - What is it?

11:05 - Creating an “experience” for your audience

11:45 - How do I persuade someone?

16:39 - The pre-event touch-points

18:49 - The pre-pre-work (unexpected delight)

25:00 - Mapping out the “ride” for your webinar

27:35 - What comes next after “Know, Like, Trust?”

30:30 - Developing your own “style” of tried and true methods

37:50 - The three buckets of stories to tell

45:30 - The most powerful phrase in persuasion

48:00 - Closing the deal

Erin and her offers can be found at www.erinking.com

To listen to more episodes, visit www.secretsofmarketers.com

Affiliate World: Dubai was a two-day marketing conference featuring the industry's brightest minds and newest trends. With more than 6,000 marketers in attendance, there were plenty of high-value tactics and strategies shared.

In this episode, Jeremy & Danielle sit down to give their biggest takeaways that you can implement into your own business to start scaling to new levels. Find out the newest insights on leading a team, an all-new pod-structure agency set-up, and how to find what resonates best with your audience on specific mediums.

1:05 - What is Affiliate World Dubai?

3:03 - Danielle’s Biggest Takeaways

3:45 - Pod Structure Breakdown

7:20 - The Ad Creative Strategy Map

9:22 - Biggest Ad Creative Mistakes Marketers Make

11:10 - Pixels, Targeting, and Media Buying Insights

12:10 - Jeremy’s Biggest Takeaways

12:50 - How are we going to engage the middle of the funnel? Turning your lead generation efforts into HOT BUYER lists

14:40 - How to manage and segment your email list

16:25 - Getting Your Team Focused on KPI’s

17:25 - Why Attention Rate (Not CTR) Matters

19:10 - User Generated Content (UGC)

23:45 - Understanding TikTok (You Can’t Ignore It)

27:15 - Reminiscing on Dubai

Co-hosts Jeremy Blossom & Danielle Korpman sit down with Ryan Levesque - Ryan is the 5 x Inc. 5000 CEO of The ASK Method® Company, and the #1 national best-selling author of the books Choose and Ask, the latter named by Inc. as the #1 Marketing Book of the Year. His work has been featured in the Wall Street Journal, Harvard Business Review, Forbes, Entrepreneur, and NBC News. He is also co-founder of bucket.io®, the world’s leading QUIZ Funnel software technology, with over 30 million end users worldwide.

 

In this episode, we cover:

How to use a quiz funnel to quickly build an email list

How to use a quiz funnel to generate cheap leads (but very high quality)

How to convert those leads into paying customers and clients

Ryan is hosting a week-long LIVE Quiz Funnel Workshop where he's going to take you through the process of creating your quiz from start to finish. If you'd like to join him, visit www.quizfunnel.com/strikepoint and use code "strikepoint" to access it for FREE!

 

Episode Rundown:

2:10 Welcome Ryan Levesque2:49 What a quiz funnel is and how it works5:30 Why quiz funnels are compelling7:30 The viral component9:20 But what about conversion rates?11:30 What is zero party data?18:25 Seeding the sale for your offer21:20 Ideal number of questions31:15 Building a quiz funnel33:15 Common mistakes39:40 The psychology behind why quiz funnels work44:00 Types of quizzes51:30 How to get started building your own quiz funnel

Jeremy interviews Roland Frasier, serial entrepreneur and an expert in scaling businesses. Roland is currently the CEO of All Channels Media, LLC, and principal in Scalable.co, DigitalMarketer.com, Traffic & Conversion Summit, Praxio.com, TruConversion.com, War Room Mastermind, Fully Accountable, Everbowl Restaurants, Big Block Realty, Scribe Publishing and Real Estate Worldwide.

Roland has a real passion for business and putting deals together and is always looking for businesses to invest in or acquire, re-position and sell.  Tune in as we dive into his background, tips on scaling a business, and more!

Jeremy sits down with Kirill Zagalsky, Co-Founder of Advantage Gold, the #1 Rated Gold IRA Company in America. Kirill has been the top sales professional at every company he has been apart of which led him to  develop one of the most successful lead to sales methods ever created. His keen knowledge of sales and marketing has helped Advantage Gold generate over $100 million in revenue per year as well as land them on the Inc. 5000 list several years running as one of the fastest growing companies in America. Without a doubt, Kirill is one of the most successful lead generation and sales experts we've had the privilege on the show. Join me as we uncover how he has been able to turn his company into the powerhouse it is today.

Jeremy sits down with Eric Siu, the CEO of content intelligence software company ClickFlow. Eric also owns his own agency Single Grain and has worked with companies such as Amazon, Airbnb, Salesforce, and Uber just to name a few.

Eric acquired Single Grain in 2014, and had the vision of turning it into a business-changing agency. With a holistic approach to marketing, Single Grain integrates every aspect of modern brand-building, from PPC and SEO to content marketing and paid social ads.

Eric frequently speaks at conferences and events around the world on Marketing topics and SaaS.

Jeremy interviews Arthur Levy in this week's episode, an Inside look at Performance Marketing. Arthur Levy is the VP of Business Development at Brex where he is in charge of channel strategy and partnerships. In the past 18 months, Brex has brokered key partnerships with blue-chip Partners including YC, Amazon Web Services, JetBlue, Zoom, Trinet, First Republic Bank, Slack, Apple and Netsuite. Partnerships now drive close to 40% of Brex’s new revenue each month. Arthur started his career at Centerview Partners in tech investment banking, and has spent the last ten years operating and investing

Jeremy interviews Steve Hartmann in this week's episode, an Inside look at Performance Marketing. Steve Hartmann is the Head of Integrated Marketing for Experian’s direct to consumer business where he is responsible for the management of all paid media channels and partnerships. The current focus of Experian’s consumer strategy is the revolutionary Experian Boost product that launched in 2019 with an expansive cross-channel marketing strategy. With almost 20 years of marketing experience, Steve has a broad-reaching marketing background with an emphasis on customer acquisition, media strategy and brand marketing. Prior to Experian, Steve ran successful marketing teams at several digital businesses including eHarmony, GameFly and HelloTech.

Jeremy interviews Max Finn the President of Unicorn Innovations and they unreveal Hacking the Performance Game & Killer Automated Media Buying Tactics Every Marketer Must Know. Max Finn is a serial entrepreneur who has raised millions of dollars in VC funding, sold products to the Fortune 500, and helped hundreds of businesses more effectively market and sell their products through paid advertising. Over the past few years, his primary focus has been helping already successful businesses leverage the power of paid advertising on Facebook to increase their customer acquisition.

Jeremy and Max discuss Max's background in Entrepreneurship, differences between those who focus on current profits rather than the long-term profit, tactics on media buying as a whole, how to keep the ball rolling on ad creatives,  how essential it is to manage behavior, and much more!

Next Level SEO Marketing Strategies with Jeremy & the Former SVP of Marketing at Overstock.com, Geoff Atkinson. Geoff Atkinson is the Founder-CEO of Huckabuy. Prior to Huckabuy, Geoff was the Senior Vice President of Marketing and Analytics at Overstock.com where he developed expertise in SEO and grew the channel from $0 to $300 million in the late 2000s. In addition to SEO, Geoff managed everything from pricing algorithms and content generation, to buying rain jackets in New York City’s garment district. In 2007, he was named Advertising Age’s “Top 40 Under 40” list. Geoff now lives with his wife in Park City, UT where he loves to ski, bike, play golf, and throw tennis balls for his dogs, James and June.

Huckabuy is an SEO software company building automated services around key Google initiatives, like dynamic rendering and structured data markup, to drive significant organic channel growth for all types of organizations. Customers include familiar names like Salesforce and Concur.

Jeremy & Geoff touch on Geoff's background in the industry, why the technical part of SEO is important, how Huckabuy stands out compared to other SEO companies, and why people need to care more about SEO. Listen to this week's episodes to learn all tactics related to SEO for eCommerce Brands and to learn Geoff's incredible background at Overstock.com.