Master Your Millions

Joel Friedland: Training 70 Proteges Over 4 Decades: My System for Identifying High Potentials


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Hey there, real estate investors! Are you tired of being told to just "follow the crowd" to find success in industrial real estate investment? Feeling the pain of taking the same old advice and not seeing the results you desire? If this sounds familiar, then it's time to shake things up and explore a new approach that yields higher returns and effective risk management strategies. Let's dive into industrial real estate insights and discover a fresh perspective for your investment journey. Stay tuned!


In this episode, your hosts, Jason and Scott, together with Joel Friedland discuss how to:

  • Explore the untapped potential of industrial real estate investments, unlocking higher returns and strategic growth opportunities.
  • Master the due diligence process in real estate, ensuring informed investment decisions and minimizing risks.
  • Understand the crucial importance of investor alignment in partnerships, fostering successful and mutually beneficial real estate ventures.
  • Discover the significant benefits of cost segregation in industrial properties, optimizing tax savings and cash flow.

Key Takeaways:

  • Game-changing Industrial Real Estate Insights


Joel Friedland's tremendous experience in the industrial real estate sector is full of invaluable insights. He emphasizes the importance of understanding the unique elements that characterize this sector, like the need for truck docks and heavy power requirements.

  • Thorough Due Diligence Mastery


According to Joel, a thorough due diligence process is the key to success in industrial real estate investment. Meticulous examination of leases, a keen understanding of tenant default risks, and comprehensive inspections are part of his investment strategy.

  • Internal Funding Strategy Implementation


Joel's internal funding approach is a groundbreaking strategy in property acquisition. This method not only allows for greater control over the investment process but also facilitates the recycling of capital for subsequent deals by syndicating properties post-purchase.


"Be curious, ask a lot of questions, really understand the situation. Don't make any assumptions. ” - Joel Friedland



About Joel Friedland:

Joel has a 42-year track record in industrial real estate. He co-founded Epic/Savage Realty Partners in 1991 where he oversaw hiring and mentoring 60 industrial real estate professionals, many of whom became his partners. His group sold the firm to an international real estate company in 2014 and Joel started Brit Properties.

As an industrial real estate broker and owner, Joel has secured over 2,000 industrial property leases and sales, totaling over $2 billion in transactions. His greatest accomplishment is maintaining valued relationships with brokers, tenants, and investors spanning five decades.

He does fully syndicated deals with 0% debt, an unheard-of approach in real estate that caters to his wealthy investor base primarily concerned with the conservation of principal. His experiences during the Great Recession in 2008 have informed his investment approach to be hyper-conservative while still allowing an ~8% cash return, plus upside, for his investors.

Joel attended the University of Michigan. He enjoys playing golf and spending time with his family, particularly his three young grandchildren.


Connect with Joel Friedland:

LinkedIn: https://www.linkedin.com/in/joel-friedland-sior-5508a791/

Website: https://britproperties.com/

Phone: (847) 345-5534

Email: [email protected]



Connect with Jason and Scott:

Website: https://henderxcapital.com/masteryourmillions

X (Twitter): @MasterYourMs https://twitter.com/MasterYourMs

Facebook: https://www.facebook.com/groups/realestateinvestorsofutah

Instagram: @henderxcapital https://www.instagram.com/henderxcapital/

@jasonihenderson https://www.instagram.com/jason.henderson/

Email: [email protected], [email protected]

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Master Your MillionsBy Dr. Jason and Scott Henderson