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Joel Harrison : He Spent 22 Years Fixing B2B Marketing, Here’s What He Learned!
In this episode of E-Coffee with Experts, host Victor Coupé chats with Joel Harrison, Founder of B2BMarketing.net and a longtime voice in the B2B space. They dive into how B2B marketing has changed over the years, and why so many brands still get it wrong.
Joel shares his journey from launching a print magazine to building a full-on B2B ecosystem. He talks about the rise of influencer branding, the limits of AI, and why audio and podcasts are still underrated in B2B.
They also cover what most founders miss: being too product-focused, ignoring human-first messaging, and clinging to outdated tactics.
If you’re figuring out how to build real trust, stand out online, or make sense of AI in your marketing, this one’s for you.
Get access to 250k+ link connections and build your website authority with us:
https://www.digitalwebsolutions.com/
In this episode, we discuss
:
00:00 - 01:04: Introduction
01:04 - 03:15: Why B2B marketing needed its own magazine
03:15 - 08:20: Going from editor to public speaker
08:20 - 10:12: Why Joel stepped back from operations
10:12 - 12:00: Personal brand vs company brand: what changed
12:00 - 14:05: B2B influencer marketing is real, just different
14:05 - 16:22: What most B2B brands still get wrong
16:22 - 18:40: Human-first > product-first messaging
18:40 - 20:50: Using radical transparency to build trust
20:50 - 23:10: AI is fast, but trust takes time
23:10 - 25:40: Why CMOs are disappearing (and what it means)
25:40 - 28:50: The underrated power of podcasting and audio
28:50 - 31:20: Should every company create an AI avatar?
31:20 - 35:10: Overused vs underused content formats in B2B
35:10 - 37:10: What makes a podcast actually work
37:10 - 38:05: Final thoughts + his best advice for marketers
https://www.linkedin.com/in/joelharrison
b2bmarketing.net
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global/
LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]
View all episodes
By Digital Web SolutionsIn this episode of E-Coffee with Experts, host Victor Coupé chats with Joel Harrison, Founder of B2BMarketing.net and a longtime voice in the B2B space. They dive into how B2B marketing has changed over the years, and why so many brands still get it wrong.
Joel shares his journey from launching a print magazine to building a full-on B2B ecosystem. He talks about the rise of influencer branding, the limits of AI, and why audio and podcasts are still underrated in B2B.
They also cover what most founders miss: being too product-focused, ignoring human-first messaging, and clinging to outdated tactics.
If you’re figuring out how to build real trust, stand out online, or make sense of AI in your marketing, this one’s for you.
Get access to 250k+ link connections and build your website authority with us:
https://www.digitalwebsolutions.com/
In this episode, we discuss
:
00:00 - 01:04: Introduction
01:04 - 03:15: Why B2B marketing needed its own magazine
03:15 - 08:20: Going from editor to public speaker
08:20 - 10:12: Why Joel stepped back from operations
10:12 - 12:00: Personal brand vs company brand: what changed
12:00 - 14:05: B2B influencer marketing is real, just different
14:05 - 16:22: What most B2B brands still get wrong
16:22 - 18:40: Human-first > product-first messaging
18:40 - 20:50: Using radical transparency to build trust
20:50 - 23:10: AI is fast, but trust takes time
23:10 - 25:40: Why CMOs are disappearing (and what it means)
25:40 - 28:50: The underrated power of podcasting and audio
28:50 - 31:20: Should every company create an AI avatar?
31:20 - 35:10: Overused vs underused content formats in B2B
35:10 - 37:10: What makes a podcast actually work
37:10 - 38:05: Final thoughts + his best advice for marketers
https://www.linkedin.com/in/joelharrison
b2bmarketing.net
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global/
LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]