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Joel Klettke - How Case Study Buddy Scales Revenue-Generating Testimonials
Joel Klettke is a conversion copywriter by trade, helping SaaS companies like HubSpot (ever heard of ‘em?) drive sales through the roof. But this work also lead him to create Case Study Buddy, a productized company focused exclusively on… you guessed it: case studies.
Here’s where Case Study Buddy came from, how they structure interviews to get exactly what they need to produce revenue-generating case studies every time, and where to use case studies to produce the best ROI.
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By Brad SmithJoel Klettke is a conversion copywriter by trade, helping SaaS companies like HubSpot (ever heard of ‘em?) drive sales through the roof. But this work also lead him to create Case Study Buddy, a productized company focused exclusively on… you guessed it: case studies.
Here’s where Case Study Buddy came from, how they structure interviews to get exactly what they need to produce revenue-generating case studies every time, and where to use case studies to produce the best ROI.