When Dmitry Dragilev drove cross country to silicon valley, he had no idea what was ahead. 
Today, he owns Just Reach Out and has helped countless entrepreneurs and businessmen streamline their PR  practices. He operates on a value-driven approach. 

In this episode, Dmitry discusses the birth of Just Reach Out, how his background in software engineering aided the process, and best practices for PR outreach.

Anna Crowe has had a whirlwind career in SEO and content marketing. And she's only getting started. In this episode, Anna shares what she's learned in her role as editor at Search Engine Journal and how she sees content evolving. Brad and Anna also discuss the challenges of the content writing world from finding talented writers to dealing with short-sighted clients.

Elisa is the Content Director for Wordstream with a decade of industry experience under her belt. She leads the direction of content creation, staying ahead of trends and onboarding top talent to continually improve. In this episode, Brad and Elisa talk about everything from how to choose great freelance writers to evolving content strategies to the future of content marketing

With a background in academic psychology and a love for research, Benyamin Elias never pictured himself delving into the world of marketing. Yet he now serves as the Content Marketing Lead at Active Campaign, a customer experience automation platform. Since his start at Active Campaign, Benyamin has scaled the content team, overseeing explosive growth and spearheading data-backed campaign strategies. 

Ben utilizes his data analysis skills and knowledge of psychology as he leads a growing content team. In this episode, Brad and Ben discuss how Ben’s use of data has helped him obtain buy-in needed to grow his team, important metrics for optimizing content, streamlining communication among a large team, and more. 

Garrett Mehrguth is the CEO of Directive, a search marketing agency for enterprise brands that is continually innovating.  

In this episode, Garrett breaks down his strategies for attracting top talent to Directive and explains the mutually beneficial relationship he has been able to create between the company and his employees.  

Brad and Garrett discuss methods of thinking outside of the box when creating content and get into the inner workings of the content creation machine that Garrett has cultivated. 

As the head of marketing at Buzzsprout for five years and counting, Alban Brooke took the helm at the start of the podcast boom and built the Buzzsprout brand from the ground up. 

In this episode, Alban shares what marketing and content strategies took Buzzsprout from a little known platform with minimal market share to one of the most successful podcast hosting platforms available today. 

He also delves into the right mindset marketers should adopt when creating content and building an audience. 

Learn the dos and donts of podcast production in this can't miss episode! 

Gaetano DiNardi got his start in the music business producing tracks for the likes of Fat Joe, Shaggy, and more.

His first marketing gig was with Mike King of iPullRank. From there, it was on to SEO at Pipedrive and marketing lead at Sales Hacker before they were acquired by Outreach.

Post acquisition, Gaetano left to join Nextiva as Director of Demand Generation, where he applies the same content and SEO playbook he's perfected at each stop.

Andra Zaharia is an information security content marketer who started at Heimdal Security, before transitioning over to CyberGhost and later going out on her own.

She created a content strategy and DA-topping links at Heimdal.

At CyberGhost, she built out content teams that created and localized content for different countries around the world.

And now, she's applying these lessons directly to clients.

Louis Grenier is the content lead at Hotjar, and the brains behind the Everyone Hates Marketers podcast.

Here's how Louis has been able to humanize cold, nameless, and faceless web analytics at Hotjar with customer insight. 

And why he doesn't prepare a single question for guests before each podcast.

We caught up with Tracey Wallace a few months ago while she was still the Editor-in-Chief at BigCommerce.

Today, Tracey's gone on to serve as strategist and writer at 2PM (To Polymaths) and found eco-friendly pillow company, Doris Sleep. 

Here's how Tracey transitioned from journalism to content at startups, before going out and starting her own enterprise.