Len Markidan is a problem solver. 

His life began as a marketing specialist in the political field, before transitioning into consulting and later running marketing at Groove.

Now, as the CMO of Podia, Len leads a team to help creatives make money from their art. 

Here, he shares his journey, along with a few lessons along the way.

Claire Suellentrop learned early on at Calendly that focusing on existing customers, instead of just acquiring new ones, is the best shot SaaS companies have at rapid growth.

Since then, she's taken the same formula and applied it several times over for some of the fastest-growing tech companies in the world.

Here, Claire shares her firsthand experience and what it's been like teaming up with Georgiana Laudi to create Forget the Funnel and Elevate.

Before Close.com was Close.io, they were Elastic Sales -- an outsourced sales company for startups. Steli Efti bootstrapped Close since the beginning, meaning they didn't have mountains of cash to fuel customer acquisition. Instead, content has been a central component since day one. Here's how their strategy has evolved through pivots and building out a team, while still retaining the main essence that makes their content great.

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Nigel runs Organic Growth Marketing, delivering SEO and content marketing for primarily B2B SaaS companies. They specialize in building SEO programs from the ground up, and working with established companies that already do content well and are wanting to level up their SEO.

Naser Alubaidi is a growth marketer at Venngage, where he focuses on everything from developing top-of-the-funnel awareness to solidifying bottom-of-the-funnel retention. Over the past few months, Naser has helped quarterback content partnerships with other tech titans like HubSpot, Unbounce, Wistia GoToWebinar, and dozens more. Here’s how Naser comes up with these content partnerships, structures them, and executes to make sure they’re a success for every partner involved.

Lianna Patch is a conversion copywriter that specializes in humorous copy. She works mostly with online stores and SaaS businesses to write funny product descriptions, landing pages, websites, and emails. Why humor? Why not just be bland AF like every other company out there? That, among other things, is what we discuss in this episode.

Andy Crestodina is an 18-year veteran of the digital marketing space, co-founding the web design company. He writes blog posts, newsletters, records videos, conducts webinars, and gives presentations around the country on content strategy, search, and analytics. He even finds time to teach at Northwestern and in Barcelona. Here’s why he believes most people measure the wrong marketing metrics, why the stuff that used to be good enough a decade ago isn’t today, how to balance content quality vs. quantity, and how to make content promotion exponentially easier.

John Doherty gets around. Educated in Virginia before living in Switzerland. Made a name for himself at Distilled in New York City, before doing the SEO real estate rounds from HotPads to Trulia and Zillow in San Francisco, before settling in as enterprise SEO for-hire. Oh, and also the founder of marketing marketplace, Credo. (Phew. I’m exhausted just writing that.) Here’s how John got started in the SEO biz, how the transition from small-site SEO to enterprise stuff differs, how to solve those unique challenges, and why business strategy should dictate content strategy.

Brian Jackson is the Chief Marketing Officer over at Kinsta, managed WordPress hosting extraordinaire, who work with everyone from small-time bloggers on up to agencies and enterprise clients. Here’s how they use content to help position the company in a crowded market, how they scale content in up to 12 different languages, and why they’re combining paid promotion with content to grow the number of people who could eventually be their customers one day.

Brittany Berger is a content marketing strategist and consultant for SaaS and B2B tech companies. Her focus is on helping businesses make more out of the content they have, whether that’s making it stand out more, perform better, or increasing promotion. She’s “just really focused on helping marketers use what they got.” Here are some of the lessons Brittany learned while at Mention, how to pair content plus partnerships for better results, and how to turn a content creation process into a well-oiled machine.