As a business owner, you're probably juggling many things at any given moment. You're trying to keep up with the latest trends in your industry, keep your customers happy, and ensure that everyone on your team has what they need to do their job well.

But too often, these tasks are competing for your attention and are all important. You can't afford to let any one of these things fall through the cracks. But if you want to succeed, you need to remember that there's always more work to do. That means ensuring you're not just doing what needs to be done today; you're also thinking about how your business will grow tomorrow.

Case studies are focused on one specific client or customer. They explain how your company helped them reach their goals and how that has impacted their overall success as an organization or individual. If you want more clients but don't know where to start, then case studies are the perfect place for you! They show potential customers exactly what they'll get if they choose to work with your company, which makes it easier for them to decide whether or not they should hire someone like you.

In this episode, one of the co-founders of Be Omniscient, Alex Birkett, is joined by Joel Klettke, the founder @ Case Study Buddy | End-to-end case studies and video testimonials that sell for B2B, who shares deeply about his experiences in business marketing in case studies and how to put best case studies practices into your business to nature it effectively as it grows.

Topics

• How Joel’s Mindset of Self-Reflection in Self-Management Has Shifted
• Has Adding Constraints Forced the Idea of Being More Effective?
• Ignoring Small Problems To Focus on Bigger Stuff Ahead of You
• The Biggest Challenge in Making the Transition From Being Solo to a Business Owner
• Maintaining the Path That Keeps the Business Fired Up
• How To Get Successful Multiple Businesses
• Joel’s Point of Realization in His Business
• The Importance of Having a Homogeneous Process
• Why Large Companies Struggle To Produce Case Studies
• What Case Studies Really Entail in Business
• How To Identify a Good Case Study
• Importance of Looking for Value Beyond the Results
• Holding On to Your Business
• AI Content in Business Marketing

Show Links

• Visit Omniscient Digital for more amazing podcast content
• Connect with Omniscient Digital on LinkedIn and Twitter
• Connect with Alex Birkett on LinkedIn and Twitter
• Connect with Joel Klettke on LinkedIn and Twitter
• Connect with Joel Klettke’s website

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

Some interviews you might enjoy and learn from:

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

Building Competitive Marketing Content with Sam Chapman (Aprimo)

How to Build the Right Data Workflow with Blake Burch (Shipyard)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

Blue Ocean vs Red Ocean SEO

Should You Hire Writers or Subject Matter Experts?

How Do Growth and Content Overlap?

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/