This week's Wayfinding Growth episode is all about the why, how, who of Great Customer Experience in/for your business. Our special guest for this week’s journey is none other than Joey Coleman from joeycoleman.com. First off before we set sail, you should check out Joey’s book Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days. Navigational Instruments Just like wayfinders have charts, compasses, and chronometers, we want you to have the right tools to navigate yourself & your team to success around customer experience. Joey’s book, of course, is one of the tools you should check out! Two big buckets of thought! 8 phases your customer journey through Assess Admit Affirm Activate Acclimate Accomplish Adopt Advocate *** More Information *** Want to learn more about Impulse Creative? https://www.impulsecreative.com Want to learn more about HubSpot? https://www.impulsecreative.com/learn/hubspot Want an in-person HubSpot or Inbound workshop? https://www.impulsecreative.com/services/hubspot-workshops