Colour is everywhere and is used in many different ways.
It can communicate to you with a simple glance, it can tell you do perform a simple task or warn you of a danger.. It can also evoke emotion and make you feel a certain way.
You may not even think about it but there is a very specific reason for the colour things are.
Branding and advertising agencies think long and hard about colour before they choose what to use in a brand development programme or advertising campaign.
But why… why is it important to get the colour right?
Dr Mark De-Vitis is a Lecturer in Early Modern Art at the University of Sydney and “Colour-ologist”and joined John and Garry