John Chan is the Managing Director, APAC for Berge Farrell International, a strategic brand design consultancy. John shares his passion for design and the power of design to create and build brands. From the role of packaging and corporate identity to trigger brand trials, communicate brand promises, build brand preference, generate sales, and ultimately customer loyalty. Brand design is more than the outward appearance, it is all about the effect and impact it has on the customer.

https://www.trinityp3.com/2020/11/roles-of-design-in-building-brands/