In this episode of Kayak Fishing Obsessed, I sit down with John Crews to break down how a tournament pro designs baits that actually catch fish.We talk confidence, simplicity, and how real-world tournament pressure shaped the creation of Missile Baits—plus what anglers often get wrong when choosing soft plastics.If you want insight straight from the water, not the marketing room, this one’s for you.🔥 Content ---- https://www.wendellfishing.com🎙️ Podcast ---- http://www.KayakFishingObsessed.com🔥 Uncut Fishing ---- http://www.KayakFishingUncut.com⛑️ KFAST ---- https://www.kfast.co/