Data Day with Greg Michaelson

John Forrest - Firefighting, Trust, and the Future of AI Support


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In this episode, Greg sits down with longtime colleague John Forrest to talk about what really matters in technical customer support. Drawing on years of experience across startups and enterprise software, they explore trust, customer relationships, AI, vector databases, agentic memory, and why human judgment still matters even in an AI-driven world.

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Data Day with Greg MichaelsonBy Greg Michaelson