John Heiman (Director of Experiential at Sprint) shares how Sprint’s event strategy has become more focused over the years and how he and his team are making complex technologies more accessible with immersive activations. We also discussed event ROI, empathy, and Fortnite.

For over 32 years, John has worked in different roles at Sprint. Today, he oversees programs around executive briefing centers, corporate events, sports & entertainment sponsorships and consumer and B2B experiential initiatives.