John Jacobs, Co-founder & Chief Creative Optimist at apparel and accessories company Life is Good®, has a positive mindset that strengthens his brand and inspires people all over the country. On this episode of Business Class: Office Hours, John takes us on his journey from selling shirts on the streets of Boston in the ‘90s to building a $150 million business, fueled by courage, gratitude, simplicity, and openness. By staying firmly grounded in its values, forging a strong sense of community, and giving back to help kids, Life is Good proves that brands can have a real impact beyond their products.