Jennifer Hill talks with best-selling author and TEDx speaker, John Livesay about his new book “Better Selling Through Storytelling.” Livesay shares tips from his book on how to get out of the “friend zone” in business and to become the person who gets the promotion or raise they deserve. Livesay also discusses the four elements to a great story and how those elements can be applied to all areas of business.

johnlivesay.com

John Livesay (aka “The Pitch Whisperer") is a highly sought-after keynote storytelling speaker and Forbes columnist. During his talks, he shares the life-changing lessons he’s learned from his award-winning sales career at Conde Nast to help people become revenue rockstars by forming emotional connections with clients through stories. Livesay is the host of “The Successful Pitch” podcast, which is heard in over 60 countries.

His engaging and energetic TEDx talk, “Be the Lifeguard of Your Own Life,” has over one million views. Livesay’s popular topic, "How To Ask For What You Want And Get A Yes" has also made him a sought-after guest on dozens of broadcast outlets including "Breakfast with Larry King."