Welcome to Purpose NIL, where college athletes are transformed into purposeful brands. In this episode, discover our simple yet powerful strategy to help players define their life's purpose and align it with like-minded businesses, creating a monetized NIL brand.

Witness John Locke's journey and be inspired to pursue your dreams and purpose. Learn how everyone, whether a college athlete, student, influencer, or CEO, can build careers centered around their personal brands.

Subscribe to James M. Brink's YouTube channel for weekly episodes of Purpose NIL. Join us and explore how your name, image, and likeness can become a powerful personal brand.